Santa Monica, CA, January 8, 2020 – Apogee Electronics, one of the leading brands of audio interfaces for recording, post production and aspiring musicians, announces the appointment of Martin Kloiber as Chief Operating Officer. The announcement was made by Betty Bennett, Apogee CEO and co-founder.

Previously Martin directed AVID’s Audio Business Division as VP of Audio and Strategy.

He led project teams to develop and execute delivery of products and solutions across multiple product categories.  Before his work at AVID Martin was CEO of Euphonix. During this time, he developed the EuCon protocol which enabled products to interface with third party applications. Martin is determined to provide human to machine interfaces that are both intuitive and ergonomic. His vision is to design and make tools for the customer and turn visions into reality.

“I see Apogee as bridging the gap between technology and the creative imaginations of artists, engineers, producers, and directors. Our mantra is, let’s bring the art back to the artists. Technology has become so pervasive that it’s taking away not adding to the creative process. Don’t get me wrong, we are big fans of technology, but it needs to be implemented in a way that supports the artistic process. My focus is always on where the industry is heading and how we can best provide innovative and useful tools to improve the creative process.”

“Apogee is a great name in the industry and people know it stands for quality. It has a pulse on the needs of the market and listens to its customers. In this day and age, you have to do whatever it takes to make your customers happy, and we are committed to that goal. ”

Betty Bennett says,  “I have known Martin since his time at Euphonix and watched his career closely.  When Martin transitioned from Euphonix to Avid, I was impressed with Martins’ creativity, innovation, his ability to marry his vision with reality.  What he sees in the future, what is possible in this moment and how do we move to that vision both creatively and technologically”

“It isn’t often you find someone with the vision, experience, humility and most importantly, the ability to deliver innovative new products on time and at price points that will excite the market.”